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getting my home ready to sell

Neutralizing your home

Neutralizing your Phoenix Area Home Before you List for Sale

When you’re looking to sell your Phoenix Area home quickly and as painless as possible, you’ll have to go through a process of removing your (or your tenants’) presence from the house. This process is known in the real estate industry as neutralization. A better name for neutralization, is called depersonalizing. Essentially, your goal is to remove the identity of the home so that potential...

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